Boston Globe Jun 2009

Boston fashion has an unlikely new address: the North End.

Since August, three new boutiques - Moda, an athletic apparel store on Salem Street; Bobbles & Lace, a Prince Street store selling designer clothing, purses, and jewelry; and Filthy Rich of Boston, a high-end jewelry and accessories store on Hanover Street - have set up shop. They join seven other fashion boutiques that have arrived in the neighborhood since 2004, and cater to young, hip professionals.